Tag Archives: viral marketing
Using Negative Customer Reviews to Your Advantage
Remember that old saying, “If it’s too good to be true, it probably is,”? Using Negative Customer Reviews can help validate your company or product by validating your positive reviews. They also give you room and space to brag on your company without seeming too commercialish–(yes that’s my word, probably not one you would find [...]
Pump Up the Volume: Part III on How to Create a Useful Company Facebook Page
Strategy is not just some Parker Brothers board game. It is a way of creating a smart, custom landing page that will attract more people. There are several different strategies that you can employ to highlight your Facebook page design.
Promotions Strategy – Bigger is not necessarily better. Actually, it’s better to have a smaller, highly-targeted, [...]
Pump Up the Volume: How to Create a Useful Company Facebook Page
It’s been six months since you created that Facebook page for your company, and so far you have 12 fans and one of those is your mother. So what do you do? How do you broaden your online presence and attract customers? How do you make your company Facebook page more effective so your boss [...]
A Toy’s Story; Part 4 of our Technical Marvels Series
It’s getting to be that time of year, when you start thinking about what your kids want from St. Nick, Rudolf, Frosty and the gang. The commercials for the “It” toys are beginning to creep up on us. I personally have a couple of burn holes from where my daughters have stared at me while [...]
The Incredible Shrinking Television; Part 3 of our Technical Marvels Series
Americans fell in love with TV in the 40’s. The 1950’s brought “I Love Lucy” and color t.v. which only deepened our affection. The development of cable and satellite television in the 1970’s allowed for more channels and encouraged businessmen to target programming toward specific audiences. It also enabled the rise of subscription television channels [...]
On The Happy Trail
Just about everything fought, bought, created, or stolen was done for one reason—the emotional impact that item had on two people—the creator and the receiver. It goes to reason that you want your brand and your website to evoke the proper emotions that prompt customers to call or e-mail your business and spend their money.
Our [...]
What’s The Big Idea?
The big idea is that every business needs a passion. A company’s “passion” influences decision making and defines brand. Don’t ask what makes your business different. Ask, rather, what difference your business makes. Once you recognize what your company’s point of view is, you can exemplify it.
Every company has its priorities. If you had to [...]
Don’t Be Afraid of Weird
Seth Godin says “During the age of mass (mass marketing, manufacturing, schooling, movements) the key was normal. Normal was important because you needed to fit into your slot. Manufacturers insisted because profits depended on it.” http://sethgodin.typepad.com/seths_blog/2011/09/we-are-all-weird.html
I also agree with Seth that in our current culture of customization and optimization that the age of mass has [...]
HOW AUTHENTIC IS YOUR THANK YOU PAGE
Have you ever considered how important the Thank You page is on your website? In many cases, the Thank You page is the first experience new subscribers have, and your best chance at building a productive and satisfying relationship with them.
When you think about it, does it make sense to put time and effort into [...]
Schemes Scams and Threats—Oh My!
The current economy is difficult not just for individuals, but for businesses as well. You can find yourself in hot water before you even knew the tap was on. In response to this, there are many unscrupulous debt collectors issuing bogus or even threatening demands.
If you are facing financial difficulties, the Consumer Fraud Task force [...]
