Tag Archives: Online Marketing
Using Negative Customer Reviews to Your Advantage
Remember that old saying, “If it’s too good to be true, it probably is,”? Using Negative Customer Reviews can help validate your company or product by validating your positive reviews. They also give you room and space to brag on your company without seeming too commercialish–(yes that’s my word, probably not one you would find [...]
Seasonal Growth through Holiday Incentives
Every year, the holidays come in–and not quietly. They come in with shouts and skips of joy, and most probably some groans from reluctant wallets. Not all companies are compatible with making holiday sales, but with some inspired marketing, you could still get some jingle in your pocket instead of some jangle.
By tying your service [...]
I Can Guarantee that There Are No Guarantees
On-site optimization is what you do when you put quality content on your website and tweak the headline and content so that it shows up for Google Searches. This is a big part of Search Engine Optimization. Don’t be fooled into thinking that it is merely equates to link building. There is more to it [...]
Pump Up the Volume: Part II on How to Create a Useful Company Facebook Page
Yesterday, we mentioned that many small businesses fail to fully benefit from everything that Facebook offers. Often this is simply because Mr. Joe T. Employee got “promoted” to Social Media Specialist. Joe knows less than squat about Facebook besides commenting on his friends latest escapades and uploading the occasional photo, but he’s not going to [...]
Pump Up the Volume: How to Create a Useful Company Facebook Page
It’s been six months since you created that Facebook page for your company, and so far you have 12 fans and one of those is your mother. So what do you do? How do you broaden your online presence and attract customers? How do you make your company Facebook page more effective so your boss [...]
Let It Shine, Let It Shine–All the Time! The Importance of Your Website
Have you ever gone into the beauty shop and cringed because they wanted to give you to the beautician with the crazy hair from the 80’s? Would you choose a mechanic with a car that doesn’t run? Or, how about hiring a carpenter whose historical house is falling down? Then why would you choose a [...]
On The Happy Trail
Just about everything fought, bought, created, or stolen was done for one reason—the emotional impact that item had on two people—the creator and the receiver. It goes to reason that you want your brand and your website to evoke the proper emotions that prompt customers to call or e-mail your business and spend their money.
Our [...]
Surfing the Week
Wondering when to publish your blog? When do customers browse websites? Due to internet patterns of usage, the time of day, and even the specific day play a huge role in the social media game. To create traffic from it you have to bring content that appeals to the social media audience and make sure [...]
HOW AUTHENTIC IS YOUR THANK YOU PAGE
Have you ever considered how important the Thank You page is on your website? In many cases, the Thank You page is the first experience new subscribers have, and your best chance at building a productive and satisfying relationship with them.
When you think about it, does it make sense to put time and effort into [...]
