Remember that old saying, “If it’s too good to be true, it probably is,”? Using Negative Customer Reviews can help validate your company or product by validating your positive reviews. They also give you room and space to brag on your company without seeming too commercialish–(yes that’s my word, probably not one you would find in the dictionary). In this way you can bring up new products and improvements without sounding like a salesman.
Check out http://www.openforum.com/idea-hub/topics/innovation/video/on-bad-reviews-there-is-gold-in-there-inside-the-entrepreneurial-mind-series by Seth Godin, who is interviewing Top Chef’s Tom Colicchio and Food Network’s Sarah Moulton about how they use bad reviews – and bad reviewers – to make their businesses better.
What do you do to manage negative customer reviews?