In the next wave of the web, we’ll see lots of existing players evolve. Will you be one of them? Let’s face it, in today’s market, if you don’t go big and maintain your presence, you fade away and are forgotten. Or you are dismantled and carted away in bit and pieces to be used in someone else’s business strategy. If you want your business to survive you need to be thinking and planning on the scale of: What is my stratagem and how will it influence one billion people with my commodities?
Going big is everywhere you look: mobile/local/geo interface is growing by leaps and bounds allowing Apple to branch out and flourish. Nortel Networks Corporation, a consortium that includes Apple paid $4.5 billion in cash for Nortel patents and patent applications. Some other examples are Amazon in terms of how commerce evolves it is a force to be reckoned with. Microsoft is now up in the $60 to $70 billion mark in revenues. Facebook is a titan that will continue to dominate and be a part of the next evolution of the web. These companies not only impact global markets by the way they operate, they change the way that market works.
They are able to succeed in this way because they are brilliant and innovative in what they do. True, they do approach from a niche mentality, but that doesn’t necessarily mean small. It’s okay to begin with a niche as long as you can build off it, and then develop enough to build off that and keep building and growing, while staying relevant. Not an easy task with the daily advance of technology.
Keeping relevant, updated software and an approachable user friendly website are just two of the keys to this particular kingdom. You need to have a concrete game plan. Be organized; cultivate employees who have a strong work ethic and those gems who possess ability to envision the big picture.
If you think small or limited, you end up working on a trifling or narrow entity that can’t and won’t produce the resources and financiers that you want. The most important thing for a company to survive and thrive in this economy is knowing where you want to be and determining how you are going to get there.