Monthly Archives: April, 2011
Digital Clipping
See if this jars your memory: Sunday breakfast is finished. Your family gathers in the living room. Your father picks up the Sunday edition of the St. Louis Post Dispatch. He takes the financials pages. Your sibling receives the sports pages or “Dear Abby”. You get to read Garfield’s lasagna scarfing adventures. Mom takes out [...]
It’s My Party
In spite of the fact that Goldman Sach’s just invested half a billion dollars into Facebook; there are reports on the web that the Facebook hype will end, and it will be no more. Even more, a prevalent hoax circulated on the web claiming that Facebook would close its doors on March 15. Obviously this [...]
THE FALCONS OF THE MILLENNIUM
The Millennium Generation is considered those individuals currently 18 to 29 years old. Despite the overabundance and jaw-dropping variety of tattoos, video games, and chat rooms, “slackers,” they are not. Due to the downturn in the economy, more of them, than ever before, are attending college. As a result, they are turning out to be [...]
CAN’T BUY ME LOVE: WOMEN IN CHARGE OF THEIR OWN BUSINESSES
Bill Gates, Mark Zuckerberg, Warren Buffett, Larry Ellison, Carlos Slim; these are five of the top entrepreneurs in the United States. Now give me five women. Go ahead, think hard. Having a difficult time? So did I. So, I went to the internet. I found answers, I found female entrepreneurs, but few were on par [...]
Lions and Tigers and Bears: Socializing Your Brand
What do you do when a commercial comes on during your fav show? Do you grab the remote and flick to another channel? Go get a snack? Check your e-mail or Facebook? The world has become a place where it is not so easy for marketers to attract interaction with customary media traditions. Social [...]
THE LOYALTY EFFECT
Small businesses generally don’t have the same resources as larger more commercially-known rivals. This can sometimes put less-significant firms at an economical handicap. While the web and social media can be a great place to market your business, it only works if people can find you. One way to lessen these detractors is joining together [...]
Brown Chicken, Brown Cow: Making your Social Media Pop
Your company is doing all sorts of amazing things. You have something outstanding, something worth talking about. You want the whole world to take notice. One way to achieve this is with social media that is exceptional, noteworthy, makes consumers excited.
In his book “Purple Cow,” Seth Godin says, “Remarkable marketing is the art of building [...]
Passing Notes
“Do you like me? Check yes or no.” Do you remember writing or receiving notes like these in the fifth grade? From the earliest grade in school in which we could write legibly, people have been messaging one another. When I was a student, it was in the form of paper and ink. Now, in [...]
