Category Archives: Customer Relations
Seasonal Growth through Holiday Incentives
Every year, the holidays come in–and not quietly. They come in with shouts and skips of joy, and most probably some groans from reluctant wallets. Not all companies are compatible with making holiday sales, but with some inspired marketing, you could still get some jingle in your pocket instead of some jangle.
By tying your service [...]
Why Social Media Isn’t Just for Reunions
Keeping in touch via social media may be a very smart business move in today’s economy. After all everyone has a need, so Uncle Joe may know someone who needs the products you are selling. In fact, the most common reason U.S. adults use social networks such as Facebook, Twitter and LinkedIn is to stay in touch with [...]
The New Kid In Town: Remote Employment
For many of us, working remotely isn’t a new idea. However it is something that those folks in New York do, but not so much here in the Heartland. Many employers are loath to give up the old fashioned notion of working 9 to 5 in the office, and granted there are advantages and a [...]
Pump Up the Volume: Part III on How to Create a Useful Company Facebook Page
Strategy is not just some Parker Brothers board game. It is a way of creating a smart, custom landing page that will attract more people. There are several different strategies that you can employ to highlight your Facebook page design.
Promotions Strategy – Bigger is not necessarily better. Actually, it’s better to have a smaller, highly-targeted, [...]
Pump Up the Volume: Part II on How to Create a Useful Company Facebook Page
Yesterday, we mentioned that many small businesses fail to fully benefit from everything that Facebook offers. Often this is simply because Mr. Joe T. Employee got “promoted” to Social Media Specialist. Joe knows less than squat about Facebook besides commenting on his friends latest escapades and uploading the occasional photo, but he’s not going to [...]
Pump Up the Volume: How to Create a Useful Company Facebook Page
It’s been six months since you created that Facebook page for your company, and so far you have 12 fans and one of those is your mother. So what do you do? How do you broaden your online presence and attract customers? How do you make your company Facebook page more effective so your boss [...]
What’s The Big Idea?
The big idea is that every business needs a passion. A company’s “passion” influences decision making and defines brand. Don’t ask what makes your business different. Ask, rather, what difference your business makes. Once you recognize what your company’s point of view is, you can exemplify it.
Every company has its priorities. If you had to [...]
Surfing the Week
Wondering when to publish your blog? When do customers browse websites? Due to internet patterns of usage, the time of day, and even the specific day play a huge role in the social media game. To create traffic from it you have to bring content that appeals to the social media audience and make sure [...]
Being Green
In the current American market and economic difficulties, consumers are exceptionally cognizant of prices. Despite this, or maybe because of it, green products are being developed in Brazil, India, and China in anticipation of increased interest and high demand. Production in these three countries is higher than anywhere else including the United States and Europe. [...]
