Category Archives: Company Growth & Expansion
Using Negative Customer Reviews to Your Advantage
Remember that old saying, “If it’s too good to be true, it probably is,”? Using Negative Customer Reviews can help validate your company or product by validating your positive reviews. They also give you room and space to brag on your company without seeming too commercialish–(yes that’s my word, probably not one you would find [...]
Seasonal Growth through Holiday Incentives
Every year, the holidays come in–and not quietly. They come in with shouts and skips of joy, and most probably some groans from reluctant wallets. Not all companies are compatible with making holiday sales, but with some inspired marketing, you could still get some jingle in your pocket instead of some jangle.
By tying your service [...]
The New Kid In Town: Remote Employment
For many of us, working remotely isn’t a new idea. However it is something that those folks in New York do, but not so much here in the Heartland. Many employers are loath to give up the old fashioned notion of working 9 to 5 in the office, and granted there are advantages and a [...]
Pump Up the Volume: Part III on How to Create a Useful Company Facebook Page
Strategy is not just some Parker Brothers board game. It is a way of creating a smart, custom landing page that will attract more people. There are several different strategies that you can employ to highlight your Facebook page design.
Promotions Strategy – Bigger is not necessarily better. Actually, it’s better to have a smaller, highly-targeted, [...]
Pump Up the Volume: Part II on How to Create a Useful Company Facebook Page
Yesterday, we mentioned that many small businesses fail to fully benefit from everything that Facebook offers. Often this is simply because Mr. Joe T. Employee got “promoted” to Social Media Specialist. Joe knows less than squat about Facebook besides commenting on his friends latest escapades and uploading the occasional photo, but he’s not going to [...]
Pump Up the Volume: How to Create a Useful Company Facebook Page
It’s been six months since you created that Facebook page for your company, and so far you have 12 fans and one of those is your mother. So what do you do? How do you broaden your online presence and attract customers? How do you make your company Facebook page more effective so your boss [...]
What’s The Big Idea?
The big idea is that every business needs a passion. A company’s “passion” influences decision making and defines brand. Don’t ask what makes your business different. Ask, rather, what difference your business makes. Once you recognize what your company’s point of view is, you can exemplify it.
Every company has its priorities. If you had to [...]
An Ideal Audience
Your target audience is who you “market” your brand to. If you could replicate them, you’d fill a stadium with them that would make Super Bowlers green with envy. Your brand should fill a service or need for these particular customers. You can go outside of these parameters, but there is a good chance that [...]
Is Google Becoming Big Brother?
Google + isn’t just a social network. Chairman Eric Schmidt has announced that “It is an identity service.” What is the difference between the two? A social network is an online service, platform, or site that focuses on building and reflecting social networks or social relations among people who share interests or activities. Most are [...]
