Category Archives: Social Media
Making Facebook Pretty! Step One…
Despite being absent from this blog for a while, ok, maybe a LONG while, we here at CDK are getting this up and running again.
Today’s blog focuses on the big leader in Social Media Marketing: Facebook. We’re starting a new 7 Step Series to help you make your Facebook page more appealing to fans!
Did [...]
Using Negative Customer Reviews to Your Advantage
Remember that old saying, “If it’s too good to be true, it probably is,”? Using Negative Customer Reviews can help validate your company or product by validating your positive reviews. They also give you room and space to brag on your company without seeming too commercialish–(yes that’s my word, probably not one you would find [...]
Seasonal Growth through Holiday Incentives
Every year, the holidays come in–and not quietly. They come in with shouts and skips of joy, and most probably some groans from reluctant wallets. Not all companies are compatible with making holiday sales, but with some inspired marketing, you could still get some jingle in your pocket instead of some jangle.
By tying your service [...]
Why Social Media Isn’t Just for Reunions
Keeping in touch via social media may be a very smart business move in today’s economy. After all everyone has a need, so Uncle Joe may know someone who needs the products you are selling. In fact, the most common reason U.S. adults use social networks such as Facebook, Twitter and LinkedIn is to stay in touch with [...]
Arguing With Success
Posted by Seth Godin on October 29, 2011 | Permalink | TrackBack (0)
Arguing with success
“You can’t argue with success.”
Of course you can.
Conventional wisdom says you shouldn’t bother. But arguing with failure is dumb. Failure doesn’t need to be argued with, it’s already failed.
It takes guts to argue with success, guts and insight. And it’s the best way to [...]
Sweet Spots: More Strategy Tips for Your SEO
There are sweet spots to put ranking words as focal points with weight in your SEO. Do you know what they are?
Google’s algorithm recognizes focal points of importance, so it notes the words in headers. So you would not only put keywords in the headers, and again, (as discussed in the last blog)—long tails, use [...]
HALLOWEEN: THE CREATIVE HOLIDAY
I think Halloween is the grand champion of holiday survival, and of course— makeovers. There have been countless proposals to do away with Halloween, especially when its face became too dangerous for the more PC crowd. Halloween has gone from being a pagan rite to welcome in the Celtic New Year, to warding off evil [...]
Pump Up the Volume: Part III on How to Create a Useful Company Facebook Page
Strategy is not just some Parker Brothers board game. It is a way of creating a smart, custom landing page that will attract more people. There are several different strategies that you can employ to highlight your Facebook page design.
Promotions Strategy – Bigger is not necessarily better. Actually, it’s better to have a smaller, highly-targeted, [...]
Pump Up the Volume: Part II on How to Create a Useful Company Facebook Page
Yesterday, we mentioned that many small businesses fail to fully benefit from everything that Facebook offers. Often this is simply because Mr. Joe T. Employee got “promoted” to Social Media Specialist. Joe knows less than squat about Facebook besides commenting on his friends latest escapades and uploading the occasional photo, but he’s not going to [...]
Pump Up the Volume: How to Create a Useful Company Facebook Page
It’s been six months since you created that Facebook page for your company, and so far you have 12 fans and one of those is your mother. So what do you do? How do you broaden your online presence and attract customers? How do you make your company Facebook page more effective so your boss [...]
